According to the 2018 Edelman Earned Brand Global Report, one in two people are belief-driven buyers. They choose, switch, avoid or boycott a brand based on its stand on societal issues. 67% bought a brand for the first time because of its position on a controversial issue. 65% will not buy a brand because it […]

According to , new research from Mintel, one of the world’s leading market intelligence agencies, which analyzes consumers, markets, new products and competitive landscapes a company’s charitable giving affects three-quarters (73%) of Americans’ purchase decisions. In their 2018 US Cause Marketing Market Report the majority (84%) of consumers say it is important to them that a company […]