There’s been a fundamental change in consumer behavior over the past several years.  That change is a shift in consumer motivation, from deals and convenience, to causes and values.  This generational shift in consumer values is being driven by the worldviews of Millennials and Generation Z’s and their growing awareness of the threats posed by […]

 A digital wallet is a payment system that protects users’ banking information and passwords, and allows consumers to make safe transactions without using cash.  While a thief could grab your wallet and get access to your credit cards in seconds, digital wallets feature encrypted credit card and banking information to safeguard them from hackers. On top of that, […]

According to the 2018 Edelman Earned Brand Global Report, one in two people are belief-driven buyers. They choose, switch, avoid or boycott a brand based on its stand on societal issues. 67% bought a brand for the first time because of its position on a controversial issue. 65% will not buy a brand because it […]

According to , new research from Mintel, one of the world’s leading market intelligence agencies, which analyzes consumers, markets, new products and competitive landscapes a company’s charitable giving affects three-quarters (73%) of Americans’ purchase decisions. In their 2018 US Cause Marketing Market Report the majority (84%) of consumers say it is important to them that a company […]